Listening on Your Own Terms

New York Public Radio is constantly innovating to deliver the best in public radio to audiences everywhere, no matter how they listen. With more and more people accessing content on mobile, the Digital team worked on and launched a fully optimized for mobile users this fiscal year. With this work, WNYC made it dramatically easier for audiences to read, listen, and otherwise engage with content on on any device. Work to improve the overall user experience for the WNYC app and its Discover feature, which enables listeners to set up their own preferences for curated playlists, took place throughout the fiscal year and the new offerings were released in the summer of 2016.

Digital innovation is also enhancing the way WNYC tells stories and highlights community voices. In the beginning of the fiscal year, WNYC unveiled the WNYC TalkBox. Created with support from the Knight Foundation and in collaboration with SHoP Architects, WNYC’s TalkBox is a retrofitted New York City pay phone that was turned it into a community recording station. Posing a question, WNYC deploys TalkBox to communities throughout the city to record answers. TalkBox was unveiled on the anniversary of Eric Garner’s death and its first deployment was to Staten Island to record reflections on community policing and race. The recordings were featured prominently in WNYC news stories and the voices included Garner’s own stepfather. TalkBox was honored with a Salute to Excellence Award from the National Association of Black Journalists in the interactive feature category.

Social media has become a primary vehicle for sharing and finding news, however audio discovery and sharing on social media is still a hurdle. To tackle this issue, WNYC introduced “audiograms” to the social landscape. In-house developers created a tool so that audio clips could be shared easily on Twitter, Facebook and other social platforms. The tool enables audio makers to create clips of their long form audio content, the goal is that these clips that live on social media accounts can be used for sampling and discovery. The source code created by WNYC is being shared openly throughout the media industry.

With the generous support of The Jerome L. Greene Foundation’s $8 million grant for digital innovation (awarded in Fiscal Year 2014), New York Public Radio is redefining public radio in the 21st century.

New York Public Radio’s Digital Task Force provides support and guidance on the organization’s digital strategy and brings together visionary leaders in technology and media. Task Force Members:

John Borthwick*, Co-Chair
CEO and Co-Founder

Anton Levy*, Co-Chair
Managing Director
General Atlantic LLC

Richard S. Brail*
Managing Director, Head of Media, Entertainment, Communications and Technology Group;
Peter J. Solomon Company

Greg Clayman
Vertical Networks

Karin Klein
Founding Partner
Bloomberg Beta

John Lambros
Managing Director,
Head of Digital Media Banking
GCA Savvian Advisors

Nathaniel Landau
Senior Vice President and Chief Digital Officer
New York Public Radio

Geraldine Laybourne
Media Entrepreneur

Peter Low
President and CEO

Judy McGrath
Founder and President
Astronauts Wanted

Andrew McLaughlin
Head of Content,
New Business Opportunities, NYC

Jonathan Miller
Advancit Capital

Howard Morgan
Founding Partner
First Round Capital

Katherine Oliver
Bloomberg Associates

Michelle Peluso
Chief Marketing Officer

John Rose*
Senior Partner and Managing Director,
The Boston Consulting Group

Joshua Sapan*
President and CEO
AMC Networks

Ann Misiaszek Sarnoff
BBC Worldwide America

Herb Scannell*
Scannell Consultant

Lisa Shalett

Mayo Stuntz*
Pilot Group

Cynthia King Vance*
Adjunct Professor and Strategic Advisor
Hunter College

Laura R. Walker*
President and CEO
New York Public Radio

*New York Public Radio Board of Trustees